Affordable Salesforce Consulting for Purpose-Driven Organizations

About Us

Our Values

Built with Purpose, Backed by Experience

I’m Alec Green, a Salesforce-certified professional and Army Officer who got my start supporting a nonprofit that changed my life. PurposeForce was born from that experience—with a simple goal: to give mission-driven teams access to expert Salesforce help they can actually afford.

I don’t believe in bloated builds or overpriced retainers. Just smart systems, fast turnarounds, and support that empowers your team—not creates dependency. Whether you're a small nonprofit or a growing school, I’m here to help you make Salesforce work for your mission.

Mission First – We exist to serve purpose-driven organizations.
Transparent Always – Clear pricing, honest work, no surprises.
Empower, Don’t Depend – We build scalable systems you can own.
Lean & Effective – Fast, focused, and never overbuilt.
Integrity Over Everything – We do what’s right, not what’s easy.

Projects and Qualifications

Empowering purpose-driven organizations with effective Salesforce solutions.

Certifications

Scalable Deduplication System

Client Type: Higher Ed/Nonprofit
Impact: $15,000 annual savings + 90% reduction in manual work
Built a fully automated, auto-driven merge engine for Contacts, Leads, and Accounts.
Features include:

Duplicate Record Set Nudge
Improved Merge UI
Auto-Merge from record or duplicate record set

Dynamic Marketing

Client Type: Higher Ed / Nonprofit
Problem: Need dynamic marketing foundation
Solution:

Used Lightning Email Templates, Core Flows, and Campaigns
Built engagement tracking via processes
Combination of marketing cloud and core functionality, adaptable to whatever you need.

Summer Staff Application Portal & Workflow Modernization

Client: Nonprofit/Camp
Challenge:
Camp was managing a high volume of applications with an outdated application process and disconnected internal workflows. Staff were spending excessive time on manual tracking, follow-ups, and onboarding coordination.

Solution:
Built a custom Salesforce-powered application system, including:

Branded application portal using native Experience Cloud
Dynamic portal home with conditional logic and progress tracking
Integrated background check tracking and document uploads

Marketing Cloud Setup

Client Type: Nonprofit + Camp Organization
Scope:

Identity Resolution and Real-Time Segment architecture
Data Graph rooted in Unified Individual
Event-Triggered Flow campaigns
Real-time personalization with zero third-party tools
Result: A future-proof marketing system with native Salesforce architecture.

Salesforce Org Refresh + Automation Cleanup

Client Type: Higher Ed/Nonprofit
Work Delivered:

Eliminated 50+ unused fields and flows
Identified recursive triggers and system bottlenecks
Created new Flow architecture for scalability