Most first-time donors never give again.
Gratora turns your donor list into a personal thank-you film for each person who gave. Their name, their giving history, your photos, your brand.
The second gift is the whole game.
Donor retention is not a messaging problem. It is a moment problem: the weeks right after a first gift decide whether there is ever a second one.
first-time donors ever make a second gift.
a second gift roughly doubles a donor's retention, from 19.2% to 38.5%.
retention once a donor reaches seven or more gifts.
Figures: Fundraising Effectiveness Project (Q4 2025) and corroborated sector benchmarks. Directional, not a promise.
Nothing new for your team to run.
In buyer research, the most cited barrier to stewardship software is not price. It is staff capacity. Gratora is built around that fact.
Connect your data
Salesforce, NPSP, or a CSV export. Gratora reads who gave, how much, and for how long.
Add one story
One short message and the photos your team already has. Once per campaign, not per donor.
Every donor gets a film
Each person receives their own film at a private link, with their name and their giving. Send it through us or your own tools.
Your brand, their story.
There is no Gratora look. Pick a sample organization and everything follows its brand, including the film.
Live brand kit
Colors, type, logo mark, and voice come from each organization's own material. These three are samples; yours is built from your site and photos.
What a donor sees at their link: their film, then one clear action.
Give againOne donor, three styles.
Every campaign picks a style. Every film is still the donor's own: same name, same giving, rendered three ways.
Modern9:16, the default
Phone-first and bold, the format donors already watch every day.
Warm4:5
A soft documentary look, made to feel like a letter from your team.
Editorial4:5
Cinematic and quiet, graded in your organization's own colors.
No fake faces. No cloned voices. No pretending.
Donors' single biggest worry about AI in fundraising is a bot posing as a human. Gratora is built to be the opposite: disclosed, not disguised.
Your real photos
Films are assembled from photos your team already has. Nothing is generated, no synthetic people, no invented scenes.
Their real giving
Names, amounts, and years come straight from your records. If it is not true, it is not in the film.
Plain disclosure
Every donor's film page can say exactly how it was made. 92% of donors say they want that kind of openness about AI.
Peer-reviewed research points the same way: content that reads as fake depresses giving, and plain openness about how a tool is used recovers it.
A founding pilot, then one flat campaign.
Pilots are measured on the number that matters: how many first-time donors come back for a second gift.
FOUNDING PILOT
$750The full product for up to 500 donors, not a demo. We build your brand kit and run your first campaign with you, hands on. Limited spots for year-end 2026.
- Every feature, nothing held back
- Brand kit built from your site and photos
- Hands-on setup and send, with us
- Your films stay yours
CAMPAIGN
$2,500 per campaignA complete stewardship campaign of up to 2,500 donors, every one with their own film, in your brand. Larger lists are priced by size.
- Up to 2,500 donors in one campaign
- All three styles
- Delivery and view reporting
- Salesforce, NPSP, and CSV sync
Questions first? Reply to any Gratora email or write to alec@purposeforce.org.